Something like 61% of Americans go online to seek health-related information.
When “our story” of living with Multiple Sclerosis as a family first met the Internet in the early 90’s it was on an AST computer with 4 RAM, using Dos commands to open programs (even Windows). With a dial up connection, I first discovered ‘others’ on the Prodigy network's Multiple Sclerosis bulletin boards.
Today it is a different world.
Top 20 Health Websites 8/5/2009 eBizMBA
How is the information reviewed?
“Mavens” and “experts” abound; but to paraphrase Glinda, “Are you a good maven or a bad maven?”
Who pays for the Web site?
"This is great news for marketers …They have another way into the office." 3 Out of 4 U.S. Nurses Recommend Health Websites to Patients
“Visitors to the HealthCentral websites were more likely to request prescription drugs from their physicians than were visitors to competing sites …” Medical Marketing & Media
Or, what the hell, just start one yourself …
(read out loud using your best Billy Mays' voice) “grab your very own super-profitable "Health Biz in a Box" right away! … Ordinarily $1,497.00, but yours for just $47 if you order now or within the next 5 days!!”
Remember … Let’s be careful out there!