These
two 'vintage TV' 30 second Public Service Announcements (PSA) show a frightening portrayal of MS …
USA ... MS Society (1994) “Pray”
Patti
was diagnosed in 1985 with ‘probable MS’. Not only did we watch that US PSA
when originally aired but it was already true for Patti.
The word
“cure” dominated early fundraising slogans, e.g. walk for a cure, cure MS,
fight for a cure, read for a cure, etc.
Changing
slogans and advertising over the decades seems a bit like lowering the bar.
Certainly
the advent of “progression slowing” medications for the newly diagnosed justified changes yet at what
level does the bigger picture risk leaving behind those more progressed.
Then
again communication challenges increase with progression and the voices of the
more advanced stages fade away … unless others speak up, not unlike the haunting
unanswered question through time “who will be there to pick up the pieces?”
It was a fair question then, is a fair question now, and always will be a fair question ... until the cure is found.
Caregivingly Yours, Patrick Leer
videos: www.youtube.com/daddyleer
I have felt like the pic with the chains many times...Yes always waiting for a cure.
ReplyDeleteI never saw those PSAs, and I probably would have ignored them back then. MS hadn't entered my life yet. If they're still finding ways to just treat the symptoms, will they ever move toward that "cure?"
ReplyDeletePeace,
Muff
I remember the posters and Magazine ads that went out in Time Mag etc, about 1997...powerful, had everyone talking---BRING THESE BACK. Our "branding" is awful. Our "awareness" is shabby. And we wonder why we don't have more money when people STILL say, "Is that Jerry's Kids?" Now THAT has good advertising and money raising tactics. AARRGGH
ReplyDeleteUnfortunately we know that for us a cure is not the answer, even if a cure was found today could it reverse years of progression and damage? Not likely. I still do walk for a cure each year hoping to spare someone else the hell that is our daily existence.
ReplyDelete