Thursday, June 07, 2012
Multiple Sclerosis: public service announcements 1990's
Images of barbed wire and chain or a voiced over question asking who would be there to pick up the pieces of your life shattered by Multiple Sclerosis … it was a different image of MS projected in advertising two decades ago.
These two 'vintage TV' 30 second Public Service Announcements (PSA) show a frightening portrayal of MS …
USA ... MS Society (1994) “Pray”
Patti was diagnosed in 1985 with ‘probable MS’. Not only did we watch that US PSA when originally aired but it was already true for Patti.
The word “cure” dominated early fundraising slogans, e.g. walk for a cure, cure MS, fight for a cure, read for a cure, etc.
Changing slogans and advertising over the decades seems a bit like lowering the bar.
Certainly the advent of “progression slowing” medications for the newly diagnosed justified changes yet at what level does the bigger picture risk leaving behind those more progressed.
Then again communication challenges increase with progression and the voices of the more advanced stages fade away … unless others speak up, not unlike the haunting unanswered question through time “who will be there to pick up the pieces?”
It was a fair question then, is a fair question now, and always will be a fair question ... until the cure is found.
Caregivingly Yours, Patrick Leer
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